Orben Marketing Studio

MCN Capabilities

High-quality videos

High-quality UGC/PUGC output More than 100 million views Produced hundreds of popular videos in 2022

Influencer marketing

Nurture influencers Leading experts in various industries Collaborate with various platforms and companies

Off-line partnership

Fashion eventss In-person event Meet & greet event Award ceremonies

Main stream media marketing

partner with fashion media companies Netflix and YouTube reality shows

Exclusive TikTok Influencers

Influencers We Work With

Super Stars

Co Star We Work With

shay_mitchell Shay Mitchell
cardi_B Cardi B
doja_cat Doja Cat
tyga Tyga
Migo Migo
Post Malone Post Malone
Madison Beer Madison Beer
Adriana Lima Adriana Lima
Swae Lee Swae Lee
Winnie Harlow Winnie Harlow
88 Rising 88 Rising
Billie Ellish Billie Ellish

Comprehensive Social Media Management to Fast Tracking Business Growth

Brand Value Chain
＝ Σ Target audience X brand awareness mindset X consumer value
 

Discover: Effective marketing efforts to connect with prospects

 

Engage: Brand and consumer interactions

 

Enthuse: Convert consumers to loyal fans and recommend your brand

 
 

Perform: Customer loyalty drive conversion and revenues

Expand target audience, build brand awareness to accumulate brand value

Deep dive in consumer segment, define ideal audience

Impact of branding generate sales revenue

Blueprint to Success

Orben Marketing Studio Full Service Portfolio
= Product Selection + Marketing Strategies + Compelling Content + Effective Advertising

Four Stages

- Product selection: Create brand awareness with 200+ influencers
- Marketing strategies: Expand brand’s social media presence in combination of products, algorithm, and compelling content
- Compelling content: Unmatch video production team from filming, editing to scripting
- Effective advertising: leverage artificial intelligence to select the best account in social media platforms. Understand customer segments and use Standard Operating Procedure (SOP) to maximize displayed advertisement. Active monitoring ad performance and delivering actionable insights.

Creating Compelling Content

Strategic Direction & Tactic
Product Selection Platform + Strategic Account Selection Creative Content Partnership Audience Segmentation
Jaw-dropping content: Actors/KOL/KOC Results
Live-streaming News feed ad Coupons & discount strategies to attract and retain customers

Technical Capabilities

Front-end System

Pre-launch strategy

  • Feedback analysis
  • Market analysis
  • Advertising analysis

    • Account Selection

    KOL data analytics

  • Various Key Performance Indicators (KPI) to measure influencer marketing campaigns to maximize results

    • Active Monitoring

    Execution

  • Continuous tracking and measuring Key Performance Indicators (KPIs) to evaluate advertising performance.

    • Post Review

    Post campaign evaluation

  • Continuous testing and evaluating various industries and platforms. Borrowing the strong wave of big data, we strive for continuous improvement and sustainable success.

    • Customized Marketing Strategies

    Marketing Rhythm

  • ·Discover client’s objectives and needs
  • ·Develop customized blueprint
  • ·Develop marketing rhythm considering various factors & market conditions

    • Social Media Platform Strategy

  • ·Compare and contrast various social media platforms
  • ·KPIs to measure success of ads

    • Influencer Tier

  • ·Assign influencers based on criteria and tiers
  • ·Strategically match influencers with products and brands

    • Penetrate Influencer Circle

  • ·Elevate circles of influencers
  • ·Customized KOL strategy

    • KOC Marketing

    Key Opinion Consumers have a significant impact on product sales and brand reputations. These micro influencers drive social commerce through organic, word-of-mouth recommendations to their personal networks.

    Cost effective

    KOC is more cost-effective than KOL, higher traction are commonly seen in the KOL group than KOC

    High potential

    ability to demonstrate products and feedback very well

    Persuasive

    ability to drive sales to consumers in credible manner

    High exposure

    high engagement to assist generating sales

    Low-risk

    high reward technique: peer-peer review

    KOC Portfolio Marketing

    Orben Marketing Studio exclusively promotes KOC to further strengthen marketing efforts

    Strong team of KOL and KOC on both TikTok and Instagram

    KOC

    KOL

    Portfolio-marketing-border
    Tiktok
  • 1 billion+ daily active user
  • Multicultural blending
  • Cover ages from 60s to millennials
  • Content hub
    • Instagram
  • Accurate ads targeting
  • Connection with a vibrant community of shoppers
  • Short videos with audio and effects
  • Cutting-edge interests direction

    • Live-streaming services

    Full-service model - customized marketing plans formulated based on brand’s needs and objectives

    1

    Discover needs

  • 了解品牌特点
  • 制定合理需求
    • 2

    Business planning

  • IP打造
  • 方案测试
    • 3

    Influencers match making

  • 达人匹配
  • 组合选品
    • 4

    Live-streaming scripting

  • 直播节奏
  • 直播频次
  • 直播玩法
    • 5

    Live-stream premiere

  • 品牌快速出
  • 品牌长期沉淀
    • 6

    Advance announcement

  • 直播预热视频
  • 私域流量宣发
  • 全网公关预告
    • 7

    Rehearsal

  • 熟悉货品
  • 把控节奏
  • 应急演练
    • 8

    Room setup

  • 硬件设施
  • 灯光调试
  • 直播背景

    • Los Angeles Location

    Direct partnership with TikTok

    Collaborate with 2000+ local SMB to promote local culture

    Compelling content
    High achieving influencers
    Drive social commerce trend